Performance Marketing Specialist

Powering Digital Growth Through Data

5+ years driving measurable ROI with Meta Ads & Google Ads. ₹20M+ in tracked revenue generated for clients across industries — ready for impactful roles and freelance partnerships worldwide.

Deepak Kumar KT
₹20M+
Revenue Generated
5+
Years Exp.
₹20M+
Tracked Revenue
5+
Years Experience
37+
Brands Worked With
3x
Avg. ROAS Delivered
About Me

The Story Behind the Strategy

A few years ago, I started my digital marketing journey out of pure curiosity — fascinated by how the right ad, message, and timing could influence people. What began as interest soon turned into a full-time passion and career in performance marketing.

Today, with 5+ years of hands-on experience across multiple industries, I specialize in Meta Ads and Google Ads, helping brands grow through data-driven campaigns focused on lead generation, sales, and ROI optimization.

I've strategized and executed ad campaigns that have generated ₹20M+ in tracked revenue for clients — combining creativity with analytics to deliver measurable business growth.

I'm passionate about growth marketing and believe every campaign is an opportunity to test, learn, and optimize. Open to high-impact roles and freelance partnerships, anywhere in the world.

My Expertise

  • Performance Marketing — Meta Ads & Google Ads
  • Funnel Strategy & Conversion Optimization
  • Lead Generation & E-Commerce Sales Growth
  • Campaign Scaling & Data Analytics
  • GTM Strategy & Go-to-Market Planning
  • Paid Media Buying & ROI Optimization
  • Email Marketing & Social Media Marketing
  • Search Engine Marketing (SEM)
What I Do

Core Skills

Every campaign I run is backed by strategy, data, and a relentless focus on ROI.

🎯

Meta Ads

End-to-end campaign management on Facebook & Instagram — from audience research and creative strategy to scaling and optimization.

Facebook Ads Instagram Ads Retargeting Lookalike
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Google Ads

Search, Display, Shopping & YouTube campaigns built to capture intent and convert high-value customers at every stage of the funnel.

Search Display Shopping YouTube
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Lead Generation

Designing multi-channel lead gen funnels that attract, qualify, and convert prospects into paying customers for B2B and B2C brands.

Lead Funnels Landing Pages CRO
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E-Commerce Marketing

Scaling online stores with performance-driven paid campaigns, product feed optimization, and data-backed creative iterations.

D2C Brands ROAS Scaling Feed Optimization
📊

Analytics & Reporting

Translating raw data into actionable insights using Google Analytics, Meta Business Suite, and custom dashboards to guide strategy.

GA4 Meta Analytics Dashboards
🚀

Growth Marketing

GTM strategy, growth loops, and full-funnel thinking to help brands achieve compounding, sustainable growth through paid channels.

GTM Strategy Growth Loops Paid Media
My Toolkit

Tools I Master

Platforms and tools I use daily to plan, execute, and optimize campaigns.

Meta Ads Manager
Google Ads
Google Analytics 4
Google Tag Manager
Meta Business Suite
Meta Pixel
Google Search Console
SEMrush
Canva
HubSpot
Mailchimp
Shopify
WooCommerce
Looker Studio
Notion
Slack
Trello
ClickUp
Work History

My Experience

A track record of driving growth across agencies and brands.

Oct 2024 – Present · 1 yr 9 mos
Performance Marketing Specialist
Thoughtfinity Private Limited · Thrissur, Kerala · On-site

Leading paid media strategy and execution for Biophora brand. Driving customer acquisition and revenue growth through Meta and Google Ads, media buying, and social media advertising.

Sep 2023 – Present · 2 yrs 10 mos
Sr. Performance Marketing Specialist
Viral Mafia – Digital Marketing Agency · Calicut · On-site

Senior role managing large-scale paid campaigns across multiple client verticals. Responsibilities include campaign architecture, team mentoring, creative strategy, branding, and scaling ad budgets for maximum ROAS.

Jun 2023 – Present · 3 yrs 1 mo
Digital Marketing Specialist
Viral Mafia – Digital Marketing Agency · Calicut · On-site

Full-spectrum digital marketing including paid ads, content strategy, social media, branding, and client communication across diverse industries.

Dec 2022 – Aug 2023 · 9 mos
Digital Marketing Executive
Viral Mafia – Digital Marketing Agency · Calicut · On-site

Started journey at Viral Mafia managing social media marketing, communication, and foundational paid campaign execution for agency clients.

Mar 2021 – Dec 2022 · 1 yr 10 mos
Digital Marketing Executive
Howin Cloud · Full-time

Managed digital marketing operations including paid ads, social media, and campaign analytics. Built early expertise in performance marketing fundamentals.

Sectors Served

Industries I've Worked In

Experience running campaigns across diverse sectors allows me to adapt strategy fast and deliver results.

🛒

E-Commerce & D2C

🏥

Healthcare & Wellness

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Real Estate

📚

EdTech & Education

🍽️

Food & Beverage

👗

Fashion & Lifestyle

💻

SaaS & Tech

🏋️

Fitness & Sports

Trusted By

Clients & Brands

37+ brands I've had the privilege of growing through performance marketing.

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Get In Touch

Let's Connect

Looking for a performance marketer for your team, or a freelance partner to scale your brand? Let's talk.

📍
Kerala, India — Available Worldwide